Funded by the Federal Ministry of Economics and Technology (BMWi), the goal of the project European hub is to show how far innovation and growth can be achieved through applied technologies for communication, cooperation and knowledge transfer in regional transport and logistics industry by using a selected model area. With the help of the description and analysis methodology, in particular, the transferability to other regions is the focus. With regards to contents, the project takes up the cross-process system optimization of transport infrastructure, logistics and site development in a region. This so-called meso-logistics designs the micro-macro link between micro logistic systems such as inter-company logistics and macro relations of freight logistics. A meso-logistics system describes the cooperation and interaction between different actors in the direct transport and logistics industry, logistics-related services such as research, education and consulting as well as public decision makers in the field of location planning in a regionally and functionally defined area.
Especially against the background of increasing cooperation in global supply networks and a growing transport and logistics services, the importance of the innovative structures and processes of distribution regions for the competitiveness of the logistics centre of Germany is rising up. In this project, this regional level has been analyzed to the above-named technologies. The metropolitan area of Bremen-Oldenburg has been used as an exemplary model region. As a result, recommended procedures have been developed in terms of an appropriate mix of technologies for the studied region and in terms of the corresponding regional economic needs and design options. It has been demonstrated for the model region by means of an impact analysis; how far up further real prospects for sustainable traffic management can be achieved. These opportunities will be facilitated through appropriate communication activities to other logistics regions to make them able to create their own technological and regional economic approaches based on this background.